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At Charm Avenue, we create jewellery for women who aren't afraid to make a statement. Each piece is crafted from premium stainless steel with 18k gold PVD plating, ensuring strength, durability, and a luxurious shine that won't tarnish.

Our designs are strong, sexy, and forward. We design our styles to empower every woman with jewellery that reflects her confidence and style.

We also believe luxury should be personal. Thats why our charm designs only ever get made the once.

Charm Avenue is more than jewellery, it’s a way to celebrate individuality, elevate everyday looks, and embrace your inner power.

Charm Avenue was founded in 2025 by Alicia Kerrigan, with a simple belief: jewellery should feel special without being unattainable.

What started as a passion project quickly became a brand rooted in quality, care, and individuality. Every piece is designed to be worn, loved, and lived in.

Our handmade collections are created in small batches, with each piece reflecting a unique, personal touch inspired by Alicia's current style inspirations.